Hello, I’m Alexa!
Product design leader with 12+ years of experience designing thoughtful, data-informed digital experiences.
Currently leading product-led growth design and strategy at Zendesk, simplifying how customers go from trial to purchase, including how they adopt and buy new AI capabilities.
Featured projects
Selected work from Zendesk's adoption, commerce, and growth teams. Available upon request.
Zendesk / Checkout
A simpler way to buy Zendesk
Fresh design for self service checkout so business owners choose a plan with confidence.
Zendesk / Growth patterns
Modals, banners, cards
Zendesk / Product illustrations
Library of illustrations across adoption and checkout
Zendesk / Subscriptions
Simplify account management
Zendesk / Trial sign up
Demo hub optimization
My design approach
The principles behind how I design, lead, and make decisions.
Meaning comes from making
The best way to learn is by doing. Take risks, put ideas out there, test them, and improve over time.
Design the conditions for good decisions
Strong teams need clear direction, trust, and space to do their best work.
Simplicity comes from understanding complexity
Simple solutions don't come quickly. They come from deeply understanding the problem and making thoughtful tradeoffs.
Design for business impact
Great products don’t just work well. They create value for both people and the business.
Constraints create focus
Limits clarify what matters most and lead to stronger, more intentional design decisions.
It’s the details that delight
It’s the small, thoughtful details that shape how a product feels, creating moments people remember.
Experience
Zendesk, Product Designer
April 2017 - Present | 9 years
Senior Product Designer
Commerce and growth | Oct 2021 - Present
Design Program Manager
Community manager | Jan 2020 - Oct 2021
Senior Product Designer
Billing | Jul 2019 - Jan 2020
Product Designer
Billing | Apr 2017 - Jul 2019
Designer Fund, Community Manager
May 2021 - January 2022 (part time) | 8 months
Yelp, Product Designer
Yelp for Business Owners
Jan 2015 - Apr 2017 | 2.5 years
Tools
Figma
Software design
Claude
Prototype and ideation
Lovable
Prototype and ideation
V.0 by Vercel
Prototype and ideation
UserTesting.com
Design research
Adobe Creative Suite
Design and video
Education
California College of the Arts
BFA Graphic Design
Get in touch
I’m always interested in thoughtful work and conversations. If something here resonates, feel free to reach out.
Email: hi@helloimalexa.com